walkitout (walkitout) wrote,

e vs. p: with EEG data!


"The co-initiator and cooperating partner institution of the study is MVB Marketing- und Verlagsservice des Buchhandels GmbH, operator of the e-book platform libreka!", for those who are inclined to worry about the influence of sponsor bias on study outcomes.

"This study provides us with a scientific basis for dispelling the widespread misconception that reading from a screen has negative effects," explains Füssel. "There is no (reading) culture clash – whether it is analog or digital, reading remains the most important cultural technology."

Fuessel is chair of the Gutenberg-Institute of Book Studies and spokesperson for the Media Convergence Research Unit at Johannes Gutenberg University Mainz. If this were in the US and I understood the institutions in question a little better, I'd probably be doing some snarking -- but it isn't and I don't so you're on your own.

I'm a little skeptical, because I find reading on an active screen to be tiring in a way that I do not find e-ink to be. OTOH, I probably spend _more_ hours consuming and producing information in an active screen than I do on an e-ink screen. Make of that what you will.

It's cool that someone did this, even if one might be skeptical of the certainty displayed in the conclusions.
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