walkitout (walkitout) wrote,
walkitout
walkitout

Shopping for eBooks at Physical Bookstores

I've blogged before about how startled I am that people are willing to admit that they go into physical bookstores, browse for books, then buy them online. On the one hand, hard to imagine a better justification for the Barnes & Noble business model.

Here is a Tacoma newspaper covering the Borders liquidation:

http://www.thenewstribune.com/2011/07/21/1752819/borders-end-to-have-ripple-effect.html

I have no particular complaints about the author or even the coverage, beyond the stunning comment from Simba (and I think Anderson made a plausible decision to include the quote). Forrester's McQuivey says B&N might get 10-15% of Borders former revenue once Borders is gone and the liquidation is over (in the meantime, big sales at all the closing stores is a problem). Then:

"Simba Information senior trade analyst Michael Norris disagrees, saying that a world without Borders might actually decrease sales of e-books since there are fewer places for people who buy e-books to browse and research new titles physically before they buy electronically."

It's just hard to know what to do with such an assertion. On the one hand, I've found a lot of evidence that people _do_ browse physical bookstores but then buy online.

On the other hand, I don't hardly ever set foot in a bookstore anymore -- and I buy more books than ever before.

More relevantly, Amazon's original business model was really simple. Hey, look! People! On the Internet! In growing hordes! Let's sell them something they don't need to feel up to feel okay with buying.

I'll probably add to this if I find a longer piece by Norris explaining the rationale. Anything that looks like that in summary is likely to get even better in detail.
Tags: e-book coverage
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