The new narrative is very different. It isn't, I like paper. It isn't about not being impressed by a minority share of the market. It is, we are in the middle of a transition from pbooks to ebooks, and this announcement by Amazon was inevitable.
Here's a very succinct version of it:
"It had to happen sometime,"
Now, instead of ebooks being the niche, pbooks are being depicted as the niche: "But when it comes to childrens books, reference materials, and serious use in academia, I think that print books will be dominant for a long while." That's from Alex Knapp at:
FWIW, he's completely wrong. I totally agreed with him on childrens books a little over a year ago, for exactly the reasons he gives (drooling and chewing), but a year of buying ebook apps on the iPad for a couple of preschoolers has completely changed my mind. I quit buying reference materials in book form long before the kindle arrived on the scene; online databases were much more likely to have what I wanted and be kept up to date (I personally pay for access to some of them and others I access using my library card, if they aren't available to the general public). "Serious use in academic" is a tricky assertion, because it's hard to know how to interpret. What I do know is that a lot of the details he gets into for why textbooks are tough in eform will likely seem very, very funny in a matter of a small (single digits) number of years.
But regardless of the details, the shift in the narrative is striking. The punditry now seems to be viewing ebookery announcements through a lens of "industry in transition, e-form will predominate inevitably", rather than a lens of early adopter/gadgetry/the annoyance of format changes.