walkitout (walkitout) wrote,
walkitout
walkitout

What Is the Relevant Metaphor for This Situation?

http://www.digitalbookworld.com/2011/developing-verticals-serving-readers-roundtable-5511/

"In the past week, three major publishers have announced vertical communities dedicated to engaging with readers, especially those of genre fiction: Book Country, from Penguin, Criminal Element, from Macmillan, and F+W Crime, from F+W Media and Tyrus Books. It’s been approximately 2 years since the founding of Tor.com, one of the first publisher created community sites for fantasy/science fiction readers. What sort of results are publishers seeing from audience engagement in niches?"

Hmmm, there are publisher "communities" with forums? Let me check that out.

*Quickie visit to Tor.com*

Okay, here's the question. Is this a case of "day late and a dollar short" or "locking the barn door after the departure of the horse?"

Or am I just too cynical?
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