Regular readers may recall that I was enthused about the Random House _Pat the Bunny_ iPad book/app, and I may have also favorably described the Disney Puzzle books. In general, however, discussion of a book with extras tends to get me even less excited than the prospect of buying a CD which comes with extras like videos.
In the latter part of this post on Konrath's blog (mostly a guest post by Mayer), Konrath says (as part of some heated description about "legacy publishers" who have rights to his backlist and their pricing and royalty structure on those rights):
"I'm going to exploit my interactive multimedia rights, release my backlist as enhanced ebooks, and UNDERCUT YOU ON THE PRICE."
Wow. That _is_ exciting.