"Let's go back just a few weeks ago. At the ThrillerFest conference, Gina Centrello, President and Publisher of The Random House Publishing Group, said that she believes ebook sales will represent up to 50% of the market within just five years. Five years. Five years ago the Kindle did not even exist. Last year represented 3%. According to Centrello, this year it will make up 10%."
I'm wondering if this discussion is the source of the previously mentioned quote about reaching 50% and then plateauing.