walkitout (walkitout) wrote,
walkitout
walkitout

perhaps you are impressed now?

http://www.digitalbookworld.com/2010/does-ebook-growth-mask-market-share-declines/

This wasn't where he heard it, but this is what I was looking for. It's an interesting article,
in part because McQuivey asked a good question about AAP's statistics: sure, ebook sales are growing rapidly, but they track a fraction of epublishers. Is that fraction representative? Could they be growing really fast and still be losing market share?

"Cowen estimates Amazon currently having 76% of the ebook market, which would put the overall market at approximately $922 million, while the AAP/IDPF sales data is only tracking sales of $259.5 million year-to-date."

Perhaps you are impressed now?

If I were a publisher who had been having strong feelings -- positive or negative -- about electronic book sales, this would modify that reaction. And probably not in a good way. If I had been celebrating the wondrously steep growth curve, I'd be worrying if it was steep enough. If I had been fearing cannibalization, I'd be worried about a new set of cannibals.

Wondering who might be benefiting from ebook sales not counted by AAP? JA Konrath is here to point you in an informative direction:

http://jakonrath.blogspot.com/2010/10/you-arent-ja-konrath.html

Basically, a whole lot of people who are happy to supply a want, need, desire, whatever, that Real Publishers apparently aren't able to satisfy. (<- There's a NSFW joke buried in there, somewhere.)
Tags: e-book coverage
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