walkitout (walkitout) wrote,
walkitout
walkitout

Disney emissions reduction goal

http://www.reuters.com/article/environmentNews/idUSTRE52858G20090309

Notice their baseline is 2006, which picks the peak to measure from. Then their specific goals include things like:

"By 2013, Disney plans to reduce electricity consumption by 10 percent compared with its 2006 baseline at existing assets, and to develop a plan to "aggressively" pursue renewable electricity sources, the report said."

I would not be at all surprised to discover that they can get to 10% down easily just by reducing operating hours, which they need(ed) to do anyway because of the drop-off in traffic.

ETA: I'm not knocking them -- I'm glad they're working on this. I'm just feeling a little cynical about it.
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