But fundamentally, I'm trying to understand and explain the behavior of a group (people who have been running Windows boxes for years) that I don't actually have any meaningful contact with. One thing I learned as a result is that they don't understand people who _don't_ use Windows. At All. When people understand both groups, they often switch, and Microsoft isn't benefiting from the switching.
When Google first presented Docs to the world, I wanted to upload all my documents to it and then never have to save anything locally again. I really wanted a Cloud. But that didn't work, and I was so discouraged that I ignored DropBox (and a bunch of related services). Customer behavior is driven by what the customer knows, has experienced, has friends who have experienced. This isn't a new idea. It's kind of a duh thing. But working through the evidence to support my thesis really forced me to recognize just how poorly tech companies and tech-people at all levels understand customers. They aren't as bad as publishers (publishers had zero understanding of their end-user for a really long time, and that hurt them as they were disintermediated), but Microsoft is close. I'm not sure how this is going to end, but it looks like Microsoft is, like many other companies before (IBM, DEC) receding to the high/enterprise end of the market.
Ironic that Jill Lepore's piece about disruption came out in this context.
ETA: Oh, and originally, the thrust of the piece was going to be, Why Are Computers in K-12 So Freaking Old? But when I realized the scope of the problem was so much larger, I re-oriented it.