walkitout (walkitout) wrote,

Building a business on what people are already doing

Uber is on Bloomberg describing the launch of their courier service. I find this quite hilarious, because when R. and I and T. were moving from Seattle to New Hampshire in the fall of 2006, we had a little situation involving a key that I had at our hotel that was needed at our soon-to-be-ex-apartment across Seattle, and the taxi driver and I could not for the life of us get the car seat into the taxi. Also, T. was not cooperating. Partway through, the driver just looked at me and said, wait, what do you need to do?

Needless to say, I gave the driver the key, R. paid him on the other end (with a sizable tip) and everyone was happy.

I also know a bunch of people who have rolled their own delivery service for restaurant takeout by using a taxi to go get the food for them.

As near as I can tell, Uber's main addition is the app, ability to track, and name recognition.

I like to think of this as, why the hell should I have to go there to get that, why can't it just come to me? -- one of my major life themes.

ETA: Uber is not silly; they are well aware of this and realize they are marketing and organizing something that people are already doing with their existing service.
Tags: our future economy today
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